Founder outreach, nurture sequences, and newsletters for seed-stage B2B. Personal, relevant, and built to book demos.
Most startup emails are templates sent to big lists. Buyers can tell, and they delete.
Nothing about the reader's actual problem.
Most replies come from emails two through four. Most founders stop at one.
Leads who aren't ready today never hear from you again.
Great copy that lands in spam.
We're part of your team. We write like a person, test every week, and keep what books meetings. Small lists, sharp messages, real conversations.
Start conversations with your ICP
Lists, segmentation, sequences, testing
Move leads and trials to a demo or upgrade
Drip design, copy, triggers
Stay top of mind until they're ready
Monthly writing, customer stories, list growth
Land in the inbox
SPF, DKIM, DMARC, domain warmup, list hygiene
58% open rate and 11% reply rate against industry averages of 15 to 25% and 1 to 3%. 2 qualified demos booked every day.
Newsletter grew from 54 to 1,237 subscribers with a 44.7% open rate, about double the industry benchmark.
Freemium drip converted free users to paid with a 27% open rate and 4% click rate.
Segment your ICP, set up deliverability, write the first sequence.
Send in batches of 20 to 50. Test subject lines and first lines weekly.
Build sequences for leads and trials who aren't ready yet.
Launch a monthly newsletter to keep your whole list warm.
Yes, when it's personal and sent to a tight list. Our clients see reply rates 3 to 10x the industry average.
5 to 10% is solid. Above 10% means your message is sharp.
We work with what you have. If you're starting fresh, we'll recommend a setup that fits your size and budget.
Outreach sequences run 3 to 4 touches over two weeks. Newsletters work best monthly.
In 45 minutes, we'll review your current emails, your list, and your deliverability, and show you the fastest win.
Book a Growth Audit