About Pier Marketing

Building a startup is one of the hardest things a person can do. You're wearing seventeen hats. You're making decisions with incomplete information. You're trying to build something from nothing while convincing investors, customers, and sometimes yourself that this is going to work.

And somewhere in the middle of all that, you're supposed to figure out marketing.

I've spent years sitting across from founders exactly like you — brilliant people with real products and real potential, frustrated because the traction just wasn't coming. They'd tried the agency. Hired someone junior. Brought in a consultant who handed them a deck and disappeared. Nothing stuck.

What they needed wasn't more tactics. They needed a partner who understood the startup world and knew how to build marketing that actually connects with the right audience and moves the needle. Someone who could come in, read the room, and say "okay, here's what we do next".

That's why I started Pier.

Pier is a startup marketing agency built specifically for seed-stage B2B founders.

We keep our roster intentionally small, 7 clients at a time, max, because founders deserve real attention, not a number in a queue. Over the years we've partnered with 50+ companies and helped them raise over $250M, not by chasing shiny tactics, but by building the kind of momentum that connects with real customers and turns into a growth story investors can't ignore.

We Only Work With Seed-Stage Startups
Not enterprise. Not SMBs. Not lifestyle businesses. Seed-stage B2B SaaS companies who need to find their audience, build real traction, and get to Series A. That's it. When you work with a team that's been through your exact stage 50+ times, you skip the experiments that won't work and go straight to what moves the needle.

We're Audience-First, Always
Before we think about growth stories and investor metrics, we make sure you're reaching the right people with the right message. Traction that doesn't connect to your actual audience isn't traction — it's noise. We do the hard work of finding your ICP, understanding what moves them, and building a system around that.

We Understand the Investor Lens Too
Once the engine is running, the numbers follow. Our team tracks what matters — CAC, LTV, pipeline velocity, conversion rates — and helps you build the growth narrative that makes VCs lean in. We've sat in on pitch meetings. We've helped founders prep for the tough investor questions. We know what closes rounds.

We Do Strategy AND Execution
We don't hand you a strategy deck and wish you luck. We build the campaigns, write the content, set up the automation, manage the ads, and create the dashboards. Strategic thinking with execution that actually ships.We Limit Our Client Roster
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7 clients max at any given timeThis means we're often at capacity, but it also means when you work with us, you get the best version of what we do.

→ Program Director (Current) at Transparent Collective
Lead programs for Black, Latinx, and women founders in tech. Select cohorts, design workshops, mentor on fundraising and GTM strategy. Keeps me deeply connected to what founders face every day.

→ Content Lead at 500 Global (formerly 500 Startups)Mentored accelerator companies on marketing and positioning. Planned global conferences. Learned what founders need to succeed.
→ Launched US Operations for Magency (French EdTech Startup)
Built NYC office from scratch. Closed Fortune 500 clients (P&G, Novartis). Learned how to build and scale from early-stage tech company.
→ Paid Search at NY Ad Agencies
Managed Google Ads for enterprise clients at Rosetta/Publicis. Built performance marketing foundation.

You've raised your seed round and the pressure is on to show real traction. You're building B2B software, you have a good idea of who your customer is, and you're serious about getting to the next stage. You want a strategic partner, not just someone to "run some ads." You're open to new approaches, willing to test, and ready to invest in building something that actually connects with your audience and compounds over time.

If that sounds like you, we'll probably get along great.

Where we're not the right fit: founders still searching for product-market fit, those who want to dip a toe in for a month and see what happens, or teams that need execution without any strategic direction.

When you win, we win — and that's exactly the kind of partnership we're looking for.