Consider already had proof the product worked. What they needed was a system to replicate those early wins at scale, with VCs who had never heard of them and weren't waiting around for a cold pitch.

The core insight: VCs don't respond to sales pitches. They respond to data, relevant insights, and proof that something works for firms like theirs. So we built the entire strategy around that.

Phase 1: Audience Research and Segmentation (Month 1)

We built a list of 200+ VC firms with 2 to 3 target contacts at each, segmented by firm size, investment stage, portfolio focus, and hiring patterns. We researched portfolio companies to understand their specific hiring challenges and mapped messaging to what actually matters to VCs: helping their portfolio companies hire faster and stay competitive.

Phase 2: Personalized Outreach (Months 1–3)

No templates. Every email was crafted for the segment, leading with insights about that firm's portfolio companies and showing specifically how Consider could consolidate their open roles and get top talent in front of the right opportunities. We used a three-touch sequence: a value-add email with no ask, a follow-up tied to a specific portfolio use case, and a final email with a clear CTA and easy demo scheduling. Social proof from comparable VC firms already using Consider was woven throughout.

Phase 3: Nurture and Engagement (Months 3+)

Monthly marketing emails covered product updates, platform capabilities, and VC-specific use cases. Monthly newsletters kept Consider top of mind with hiring trend data, customer success stories, and roadmap previews, reinforcing that this wasn't just another recruiting tool but the platform other smart VCs were already using.

Phase 4: Thought Leadership (Ongoing)

We produced blog posts announcing new prestigious VC customers, in-depth pieces on hiring trends, and state of the industry reports that positioned Consider as the authority in VC talent intelligence. Content was distributed through email, LinkedIn, and cold outreach to keep the brand visible at every touchpoint and give warm prospects a reason to stay engaged.

Phase 5: Testing and Optimization (Months 6+)

We continuously A/B tested subject lines, messaging angles, and CTAs, expanded to new audience segments based on what was working, and refined segmentation over time to keep conversion rates climbing year over year.