Pensar Medical
Case Study
From Acquisition to Authority: How SEO and Content Strategy Transformed a 10-Year-Old Med Device Company into a Market Leader
3,300%
Increase in Monthly Leads
1,023
Page 1 Google Rankings
44.7%
Email Open Rate
Summary
Pensar Medical had been manufacturing Negative Pressure Wound Therapy devices for a decade: proven products, loyal customers, and deep clinical expertise. But after an acquisition, the gaps in their marketing foundation were impossible to ignore.
A decade without real marketing investment had left them nearly invisible online. Competitors dominated search. The website drew 434 visitors a month, mostly direct, and generated just 3 contact form submissions. There was no content strategy, no SEO presence, and no consistent communication keeping customers informed or engaged.
New ownership needed results fast.
Solution
We treated this as a full relaunch, building Pensar's content and SEO engine from scratch with a single goal: establish them as the authority in NPWT while rebuilding customer trust after the acquisition.
Phase 1: Technical SEO Foundation (Months 1–2)
We started with a full technical audit, fixing site errors, setting up Search Console monitoring, and building a bilingual keyword strategy to capture both English and Spanish-speaking markets. High-intent clinical search terms became the backbone of everything that followed.
Phase 2: Content and Authority Building (Months 2–12)
Over 12 months we published 17 SEO-optimized blog posts, created 9 brochures and two white papers, and secured backlinks from authoritative medical sources through guest blogging and resource citations. Every piece was built around clinical education and value, not product promotion.
Phase 3: Customer Communication (Months 1–12)
In parallel, we rebuilt their customer communication from the ground up. A monthly newsletter launched to an initial list of 54 recipients and grew steadily throughout the year, keeping customers informed and re-engaged through the post-acquisition transition.
Location
Houston, TX
Industry
Medical Devices
Start-Up Stage
Post-Acquisition Turnaround
Marketing Strategy
Content Marketing
Email Marketing
SEO
"Pier Marketing helped revamp our marketing from the ground up. They built our content and SEO strategy, understood what we needed, and executed it. In the process they breathed new life into the Pensar brand for both our current and potential customers. They have been integral to the strong year-over-year growth we have seen."
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Jason Bandy
CEO
Results
In 18 months, Pensar went from nearly invisible to dominating search. Organic traffic grew from 100 to 2,057 monthly visitors, and contact form submissions jumped from 3 to 102 per month, a 3,300% increase in qualified leads.
SEO performance was the backbone. Pensar now ranks on page one for 494 English keywords and 529 Spanish keywords, including core terms like "negative pressure wound therapy," opening up Latin American markets that competitors had ignored entirely.
The newsletter became a trust-rebuilding engine. Subscribers grew from 54 to 1,237, with a 44.7% average open rate, nearly double the industry benchmark, signaling that customers were genuinely re-engaged after the acquisition.
Today Pensar has a predictable inbound pipeline, a defensible SEO moat, and a customer base that feels informed and supported. And we're still building.
