ICP, positioning, channels, and metrics for seed-stage B2B founders. Not a deck that sits in a drive. A plan we help you execute and adjust as you learn.
Founders know they need a plan. What they usually get is a strategy deck, then no one to run it.
Marketing to everyone means reaching no one.
Six channels done halfway, none done well.
The plan never changes, even when the data says it should.
We don't hand you a plan and leave. We're part of your team. We set the strategy, run the first experiments with you, pivot quickly when the data says so, and make a limited budget go further.
A specific buyer profile built from your best customers
A message your ICP recognizes in seconds, tested with real buyers
One primary and one supporting channel, chosen by where your buyers are
The 5 numbers to track weekly, set up in your CRM
Week-by-week plan with clear tests and decision points
After pivoting from B2C to B2B SaaS, we found the winning channels in 60 days. 20,000 sign-ups in year one and conversion up from 2% to 12%.
Started with positioning in month 1, then outreach timed to buying seasons. 15 qualified meetings a month.
Tested 15+ audiences and 30+ ad variations to find buyers fast. $16 CAC and 8:1 LTV:CAC.
ICP, positioning, and goals, built from your customer data and sales calls.
Run your primary channel in small batches. Track everything.
Review results, cut what isn't working, add the supporting channel.
Measure against goals and set the next quarter's plan.
A specific ICP, clear positioning, one or two channels, the metrics you'll track, and a 90-day plan to test it.
A consultant hands you a plan. We help you run it, so the plan changes as you learn.
Right after funding, or anytime pipeline is unpredictable. The earlier you start tracking, the better your Series A story.
Yes. Our Blueprint package is built for founders who want the strategy and will execute in-house.
In 45 minutes, we'll look at your ICP, positioning, and channels, and show you what to test first.
Book a Growth Audit