Google, LinkedIn, and Meta campaigns built for seed-stage B2B founders. We find the audience that converts, cut the spend that doesn't, and hand you a CAC you can take into your Series A.
Most seed-stage founders try paid ads once. They spend a few thousand dollars, get clicks from the wrong people, and decide ads don't work for their business.
The channel usually isn't the problem. The setup is.
Ads go to everyone who might care instead of the one buyer who will.
Good clicks land on a homepage that doesn't match the ad.
You can't cut what isn't working if you can't see it.
Two weeks isn't enough data to judge a channel.
Paid ads work at the seed stage when they're treated like an experiment with a clear question, not a faucet you turn on and hope.
Paid ads reward people who know how to optimize them. With us, you're not shooting in the dark.
We don't just pull levers on a channel. We're part of your team, and we work in startup mode: we pivot fast, run experiments, and make limited budgets go further. Every campaign ties back to your ICP, your positioning, and your pipeline.
Capturing buyers already searching for a solution
Keyword research, campaign build, ad copy, negative keywords, bid strategy
Reaching a specific job title at a specific company size
Audience targeting, offer testing, lead gen forms, retargeting
Visual products, founders and SMB buyers, retargeting
Audience discovery, creative testing, lookalikes, retargeting
Every engagement includes:
Google Ads drove 25% of all sign-ups at a $5 average CPC and a 20%+ click-through rate. 3 straight years of 50% YoY revenue growth.
$16 CAC and an 8:1 LTV:CAC over 12 months. 3% site conversion rate. Founders went on to Shark Tank and an acquisition.
300% month-over-month sign-up growth, conversion up from 2% to 12%, 20,000 sign-ups in year one, all under $1.00 CPC.
"They've consistently helped us get great results through Google Ads and SEO. They don't just wait for direction, they come to us with smart, creative ideas."
We define your ICP, set up conversion tracking, and build landing pages that match your offer.
We launch small, focused campaigns across 10+ audience and message combinations. Every test answers one question.
We cut what isn't working, double down on winners, and build retargeting for warm visitors.
With a proven CAC, we increase spend on the channels that convert and give you a clear plan for the next quarter.
Separate from our fee. Most clients start with $1,500 to $3,000 per channel per month.
Paid ads are included in The Engine ($7,500/month). Founders who want to run campaigns themselves can start with The Blueprint ($3,500/month) for the strategy and setup.
Yes, if you have a clear ICP and a page that converts. Paid ads are the fastest way to test messaging and find out what a customer costs. Without those two things, fix the foundation first.
Most seed-stage B2B startups start with $1,500 to $3,000 per channel per month. That's enough data to learn in 60 to 90 days without betting the round.
Google captures buyers already searching for a solution. LinkedIn reaches exact job titles but costs more per click. Meta works for visual products, SMB buyers, and retargeting. Most startups start with one and add a second once the first works.
Expect early signal in 3 to 4 weeks and a reliable CAC in about 90 days.
A PPC agency manages ads. We run ads as part of your full growth engine, connected to your positioning, landing pages, email nurture, and the metrics investors ask about.
In 45 minutes, we'll look at your ICP, your current ads or landing pages, and where paid acquisition fits in your growth plan. No pitch, just an honest read on what to test first.
Book a Growth Audit